"It is better to travel well than to arrive" - Buddha
The Foundation was born from the ambition of Mr. Tran Thanh Nam, CEO of HG-Holdings, who for a long time aspired to establish a formal mechanism through which to operate Community Based Tourism & Environmental Projects. As the business continues to grow and expand, the natural next step was to launch the HG Foundation.
However, Mr. Nam did not want it to become a Foundation that was limited to the operations of HG-Holdings. He saw this as an opportunity through which to consolidate the ambitions of like-minded Tourism Operators & Institutional Partners.
To support this vision, the Foundation developed its own formula, to ensure our family of brands remain aligned to our corporate vision.
“Social Progress + Ecological Balance = Sustained Economic Growth”
“SP + EB = SEG
This is also referred to as the Triple Bottom Line. Our theory however differs from the mainstream thought process in the sense that we believe in order to maximize your achievement, the ‘triple’ is in fact one measure. You may of course still achieve growth by removing one of the components or through an increased focus in one area, but it will most likely be a short term gain with a long-term implication.