To mark the start of the anniversary celebrations of: ASIA DMC - 20 years, Bhaya Cruises - 10 years and Au Co cruise - 5 years, we will initiate a company wide tree planting project on the 19th of March in all of Indochina. 

 Mark two decades of successful operations, ASIA DMC and the HG Foundation initiate wide-scale tree-planting project in deprived areas

  MARCH 19, 2017

HANOI, VIETNAM – Following 20 years of successful operations in Southeast Asia, HG Foundation and ASIA DMC are celebrating the achievements of their parent company and marking the beginning of HG Holdings’ expansion into multiple destinations throughout Asia with a tree-planting campaign across the seven locations where the company has offices in Indochina.

The campaign will see the concurrent planting of hundreds of fruit trees across remote, socially deprived areas, with the aim of providing a new, sustainable resource for communities in need.

The ‘Roots and Fruits’ campaign represents the beginning of a new era for HG Holdings, with its imminent expansion linked to positive moves into sustainability, social responsibility through the recently launched HG Foundation.

The Roots and Fruits campaign represents an approach that involves HG Holdings and the HG foundation working together to initiate projects using funds raised by charitable initiatives introduced through the company’s subsidiaries: ASIA DMC, Bhaya Cruises, Sens Asia, Gotadi and HG Aviation.

The tree-planting campaign is also representative of the HG foundation’s dual-purpose carbon offset programme, an innovative strategy to incorporate social responsibility and ensure that operations promote sustainable travel and tourism while also creating micro- economies in destinations where socio-economic development is sorely lacking.

HG Holdings has announced a target of 2020 to achieve Carbon Neutral status and committed to socially responsible operations in at least 20 areas throughout the region.

“Sustainable tourism in Southeast Asia is no longer something companies can choose to ignore,” stated Armand Cheveux, Director of Business Development. “HG Holdings and our subsidiaries are dedicated to social responsibility and environmental sustainability. We are keen to play a positive role in the future of Asian tourism.”

ASIA DMC’s CSR initiatives will launch in destinations across Indochina, expanding into Thailand, Myanmar and Indonesia in the middle of this year. By the end of 2017, the company also aims to partner with operators in Australia and New Zealand, the United Kingdom, France, Germany and the United States to rollout further initiatives in all these popular tourist destinations.

“As we celebrate 20 years of success we also want to establish a sustainable base for our on-going achievements,” added Mr. Cheveux. “This has inspired us to focus on and commit to socially responsible, sustainable operations as an integral part of our upcoming expansion.”


For further information and high-resolution photography, please contact: 
Armand Cheveux (Mr) 
Director of Business Development 
Tel: +84 93 646 1068 

Hoang Thi Thu Huong (Ms) 
PR & Communication Specialist
Tel: +84 98 788 2044 


ASIA DMC is one of the leading destination management companies in Southeast Asia dedicated to B2B trade. Founded in 1997 in Hanoi where the company is headquartered, ASIA DMC welcomes guests to Vietnam, Laos, Cambodia, Thailand and Myanmar where it operates offices led by highly experienced international and local native-speaking professionals. Working with the world’s top travel operators, ASIA DMC fulfills the service needs of trade partners in these markets, with an operational footprint soon to expand throughout Asia with upcoming openings in Indonesia and Sri Lanka in the first half of 2017. International guests from around the world include agency clients from the UK, Europe, USA, Asia and Australia and New Zealand, making ASIA DMC a continental service provider for global businesses ranging from special interest groups, set departure groups and tailor-made trips for high-end experiential independent private travel. Product and corporate focus is dedicated to the celebration of Asia and the protection of its people, culture and environment allowing ASIA DMC to showcase responsible travel experiences and solutions with creativity, passion, in-depth local knowledge and expertise. ASIA DMC works closely with HG Foundation which is leading numerous community and environmental initiatives around the region - which is owned and managed by parent company HG Holdings.