ASIA DMC INTRODUCES MYANMAR TO INNOVATIVE ‘ROOTS AND FRUITS’ CAMPAIGN

YANGON, MYANMAR - Fresh off their triumph at the World Travel Awards in Shanghai, ASIA DMC, who were awarded Leading Destination Management Company in Myanmar and Asia, have introduced their ground breaking tree planting initiative, known as the Roots and Fruits campaign to Myanmar. 

 

 

 

ASIA DMC INTRODUCES MYANMAR TO INNOVATIVE ‘ROOTS AND FRUITS’ CAMPAIGN

 

 

For Immediate Release

12 July, 2017

YANGON, MYANMAR - Fresh off their triumph at the World Travel Awards in Shanghai, ASIA DMC, who were awarded Leading Destination Management Company in Myanmar and Asia, have introduced their ground breaking tree planting initiative, known as the Roots and Fruits campaign to Myanmar. 

This campaign sees the concurrent planting of hundreds of fruit trees across remote, socially deprived areas, with the aim of providing a new, sustainable resource for communities in need. 

To initiate the campaign within Myanmar, ASIA DMC and the HG Foundation visited Htatapin Monastery, where they combined their efforts to plant a sufficient Mango, Jackfruit and Drumstick population to produce a potential 9,000 kg's of fruit and offset 12,000 kg of carbon over the tree’s lifetime. 

The tree-planting campaign is representative of the HG foundation’s dual-purpose carbon offset programme, an innovative strategy to incorporate social responsibility and ensure that operations promote sustainable travel and tourism while also creating micro- economies in destinations where socio-economic development is sorely lacking. 
Gerben Bloemendaal with a monk from Htatapin Monastery.Gerben Bloemendaal with a monk from Htatapin Monastery.

“Myanmar is rapidly developing into one of the top destinations within South East Asia, it is vital that operators within the country implement environmentally sustainable initiatives to preserve the beauty and charm of this destination” stated Gerben Bloemendaal, Managing Director at ASIA DMC Myanmar. “We are dedicated to business practices that support local communities and protect the environment.” 

“As we celebrate being awarded the Leading Destination Management Company in Asia at the World Travel Awards, we also want to establish a sustainable base for our on-going achievements,” added Linh Le, Group Managing Director. “This has inspired us to focus and commit to socially responsible, sustainable operations as an integral part of our expansion.” 

www.asiadmc.com

For further information and high-resolution photography, please contact: 

Armand Cheveux (Mr) 
Director of Business Development 
ASIA DMC 
Tel: +84 (0) 913234242 
Email: armand@asiadmc.compr@asiadmc.com

David Johnson 
CEO 
Delivering Asia Communications 
Tel: +66 (0) 2246 1159 
Email: dj@deliveringasia.com

ABOUT ASIA DMC 
ASIA DMC is an international award winning destination management company (DMC) specialising in Southeast Asia and solely dedicated to B2B trade. Founded in 1997 in Hanoi where the company is headquartered, ASIA DMC welcomes guests to Vietnam, Laos, Cambodia, Thailand, Myanmar and Indonesia where it operates offices led by highly experienced international and local native-speaking professionals. Working with the world’s top travel operators, ASIA DMC fulfils the service needs of trade partners, with an operational footprint soon to expand throughout Asia with the Philippines and Sri Lanka. International guests from around the world include agency clients from the UK, Europe, USA, Asia and Australia and New Zealand, making ASIA DMC a continental service provider for global businesses ranging from special interest groups, set departure groups and tailor-made trips for high-end experiential and independent private travel. ASIA DMC showcase’s responsible travel experiences and solutions with creativity, passion, in-depth local knowledge and expertise. Product and corporate focus is dedicated to the celebration of Asia in an extremely trade and customer centric way that also serves to protect the local people, culture and environment by working closely with its in-house HG Foundation which leads numerous community and environmental initiatives around the region